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The Indie Decision: Print-On-Demand vs. Print Run:
Considering Cost, Convenience, Quality
As an indie publisher or author/publisher, you have an important decision to make if you’re producing physical books: print-on-demand (POD) or a digital or offset print run – or both.
Host Eddie Vincent, president of Independent Publishers of New England leads the conversation with Bailey Davis of Ingram Content Group and Brandie Herrell, Friesens Printing as they sort through the pros and cons of this all-important choice for indie publishers.
Yes, you will pay more per copy with POD. Yes, you can still get good quality books printed. Yes, a digital or offset print run will require a larger up-front outlay of cash before you sell any books, although pre-sales can offset that hit. The good news is that over the past 15 years, the book industry has changed significantly with the introduction of digital printing and print on demand (POD). While the book industry has embraced digital printing, there are still common misconceptions about POD.
We’ll sort out these issues in this episode, and give you some practical resources to use going forward.